HOW CAN FASHION BRANDS BENEFIT FROM CRYPTO?

We offer a feature exploring the pros and cons for clothing and textile brands of investing more in crypto? It seems that Bitcoin didn’t suffer too much with the turbulence in the market caused by Trump’s tariffs. In fact, experts said that tariffs are a great reason to use blockchain cryptocurrencies, explaining that their potential was not seen when the centralised system worked well. In other words, they might work better when national currencies are depreciating and there is higher inflation. Besides, Trump has been a crypto supporter and even launched a strategic bitcoin reserve, which is a US’ reserve asset, bringing more trust to a system previously associated with high volatility. Meanwhile, the recent Bitcoin’s soaring value following Trump’s election has caught the attention of high-end fashion brands and retailers, prompting further interest in offering cryptocurrencies as a means of payment to fresh pockets of wealth and build loyalty with crypto investors. Until recently, only a handful of luxury brands including LVMH have experimented with crypto payment offers. Printemps is working to expand its crypto payments service to New York City. Offering cryptocurrency payments can be a way for companies to brand themselves as innovative, but what are the challenges and consequences of that? How should brands use it? We would talk to companies investing in it, and business and crypto experts to explain the best ways to do so.