HIGH TECH FRUIT CREAM AND WHO’S BUYING IT

Brazil-based Landê is a new plant-based category of food created in 2020 and made of fruit, seeds and oilseeds. It is a single option of nutritious and refreshing fruit creme that is 100% natural, the brand claims. It is as cold as ice cream and comes in three flavors: rustic chocolate, wild strawberries and banana with almonds. The idea is that they are taken between meals or at breakfast. The idea was developed in six months with the support of doctors and nutritionists. We’d look at other novel plant-based fruity creams in Europe, Asia and North America – with new plant-based products being the focus of huge investment worldwide.