SCOTLAND AWARD
September 1st, 2005
BY KEITH NUTHALLA MARINE litter clean-up campaign involving Scottish fishermen has received a global United Nations award. Glasgow PR firm Weber Shandwick picked up the 2005 UN Grand Award for outstanding achievement in public relations for its Save the North Sea campaign. It involved them working with Scotland fishermen to cut discarded marine litter and clean up the sea. The campaign targeted damage caused by 20,000 tons of litter dumped annually into North Sea, branding seabirds "living dustbins", with 96% of fulmars having plastic in their stomachs. The firm ...
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