ZIMBABWE’S DRINKS INDUSTRY BATTLING AGAINST EFFECTS OF RECORD HYPERINFLATION

BY CLEMENCE MANYUKWE

"IMAGINE a country with no Coca Cola," a headline in Zimbabwe's weekly independent newspaper the Financial Gazette asked its readers recently.
The article quoted from the Bible, Proverbs chapter 31 verse 7 that reads: "Let him drink and forget his poverty and remember his misery no more", aptly summing up the drinking patterns in a nation where poverty is widespread due to a current world record inflation of 11.7 million % (and rising).

Beverage production in Zimbabwe is currently being ...


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