ZEROSTYLE MINT PROVES POPULAR AS SMOKELESS TOBACCO ALTERNATIVE IN JAPAN
July 1st, 2010
BY GAVIN BLAIR
IN May, Japan Tobacco (JT), which dominates the Japanese domestic market, launched a revolutionary new smokeless product, the Zerostyle Mint, in Tokyo. Sales have far exceeded expectations and production is now being ramped up to meet demand.
The Zerostyle Mint looks somewhat like a cigarette holder, with a black body and a tapered mouthpiece with a removable cap. The body holds a refill cartridge containing menthol-flavoured tobacco leaf that can be inhaled by the user without the need for a flame, and thus without giving off any smoke. ...
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