YOUNG CHINESE REDEFINE NATIONAL MARKET FOR COLOUR BEAUTY PRODUCTS
April 1st, 2019
China has witnessed a wave of changes in colour cosmetics sold on this key market to woo young Chinese women aged 20 to 29, or the so-called generation Z, according to the London-based research firm Mintel.
Growing up with dynamic advances in technology advancement, one big difference between Gen Z and earlier generations before is that this smartphone-glued generation is highly receptive to mobile technology-based marketing.
“Such strategies are rising because they allow customers to use technologies to customise beauty products that fit their own skin tones ...
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