YOUNG CHINESE EMBRACE WESTERN-STYLE BREAKFAST CEREALS
August 1st, 2018
THE CHINESE market for breakfast foods, long dominated by its varied traditional meals, is starting to open to international options – and branded food manufacturers are taking note.
China has long seen a rich variety of foods being consumed at breakfast - congee and dumplings are favored by people in the south, while people in the north enjoy buns and noodles.
Western-style breakfast items, such as bread and muffins, started to win over customers because of their convenience in big Chinese cities in the late noughties, leading to a robust growth of ...
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