YAKULT CONTINUES GLOBAL EXPANSION, TARGETING EMERGING MARKETS
July 1st, 2011
BY WANG FANGQING
Japanese probiotic drinks manufacturer Yakult Honsha Co. has revealed a plan to further expansion in emerging markets including India, Indonesia and Brazil. "As the population in Japan continues to shrink, we have to seek sales growth in emerging markets, where the economy and young populations are booming," said a Yakult spokesman in Tokyo. China, where the company has been operating two plants in Shanghai and Guangzhou, is a particular target. On August 3, Yakult's third plant in China, which cost USD31.8 million to build, will start ...
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