WORLD BANK – COFFEE
October 1st, 2003
BY KEITH NUTHALLA WORLD Bank report has lauded the growth of the so-called 'sustainable coffee' market as a means to raise the low prices commanded by the commodity. "The State of Sustainable Coffee: A Study of Twelve Major Markets" calls for the acceptance of price premiums for 'fair trade' and organic smallholder produced coffee. It says that the market for 'sustainable coffee' brands is growing in Europe, with demand expected to rise by between 55 and 65 per cent from 1999 to 2004 in major European coffee markets. The brands' market share in the 11 largest ...
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