WOOLWORTH
October 1st, 2001
BY MONICA DOBIEJUST when it appeared Christmas marketing was reaching a nadir, Woolworth is being accused of stooping to an all time low, by insisting the reason for selling new Mother Christmas outfits alongside Father Christmas attire was to satisfy EU gender equality regulations, and not to extract more money from consumers.That most unlikely arbiter of good taste, the European Commission, has rejected the claim as 'a marketing prank.' Brussels is pointing out that EU rules aim to prevent discrimination against female employees at work and have nothing at all ...
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