WOOL INDUSTRY NEEDS TO GIRD ITS SUSTAINABILITY REPUTATION – IWTO MEETING TOLD

THE WOOL industry worldwide needs to bolster its reputation for sustainability, amidst increasing siren attacks on its marketing position from animal rights and environmental activists, the 2018 International Wool Textile Organisation (IWTO) Wool Round Table, in Buenos Aires, Argentina, heard this month (December 3-4). Paul Swan, a wool industry consultant, and former senior executive at Australian Wool Innovation, said in his remarks a key for industry to respond to claims it promotes animal cruelty and greenhouse gas emissions (through livestock methane) is to ...


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