WOMEN IN FINANCE STILL PRESSURED TO PROVE THEMSELVES MORE THAN MEN, SAYS KEY FEMALE UAE ENTREPRENEUR

Her Excellency Sara Al Madani ventured into the business world at a time when very few Emirati women dared to do so. Defying gender and cultural norms, she started her fashion label Rouge Couture at the age of 15. Eager to give a new twist to the abaya (the robe-like dress worn by some Muslim women), she went on to create dozens of unconventional designs of the traditional garment and opened three branches of her boutique in the United Arab Emirates (UAE). By 2014 and following her success as a young businesswoman, Al Madani, 30, was selected by Sheikh Sultan ...


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