WINE SALE CAMPAIGN
January 1st, 2003
BY ALAN OSBORNTHE EUROPEAN Commission announced yesterday (Thursday) that it would provide Euro 1.4 million (Pounds 840,000) - or half the total cost - of a Euro 2.8million (Pounds 1.7million) campaign to promote European wines in the US. The other half will be met by French and Spanish wine organisations.The cash will be spent on public relations and promotional or publicity measures, including information campaigns on the European Union system of quality wines produced in specified regions (QWPSR). Some of the more general programmes, such as those covering ...
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