WINE PROMOTION – EU

BY KEITH NUTHALL
THE EUROPEAN Commission will spend more than Euro 2.2 million over three years promoting European Union wine. Euro 1.22 million will be shared by the Union interprofessionelle des Vins du Beaujolais and the Deutsches Weininstitut pushing their wines in Japan, Euro 440,000 goes to Portugal's Commissao de Viticultura a Regiao dos Vinhos Verdes for campaigns in the USA, Canada and Switzerland, and Euro 150,000 to Italy's Produttori Moscato d'Asti Associati for US sales, for instance.



Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.