WILMAR STILL EXPLOITS CHINA-WIDE SUPPLY CHAIN, BUT SOY COULD BE A PROBLEM MARKET
November 3rd, 2013
THERE are few brands as recognisable to Chinese consumers as the ‘Golden Dragon Fish’, the ‘Jin Long Yu’ in Mandarin, which adorns the tubs of cooking oil and bags of flour and rice in supermarkets across the country. The brand is owned by Singapore-based conglomerate Wilmar, a one-time trading house which has come to increasingly invest in downstream and upstream elements of the oil palm and soy industries.Wilmar’s Chinese subsidiary, Yihai Kerry Oils & Grains (China) Co Ltd claims to be the number one player in oilseeds crushing as well as in ...
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