WHO ADVERTISING

BY KEITH NUTHALL
THE WORLD Health Organisation has tried to undermine support for Philip Morris, Japan Tobacco and British American Tobacco's "International Tobacco Product Marketing Standards" campaign, ahead of the scheduled talks at its Geneva headquarters to negotiate global rules for tobacco control. The companies are seeking UN, World Bank and national government support for their pledges to voluntarily prevent marketing activities from being directed at non-smokers, particularly the young. A WHO statement said: "We know what works and what doesn't. ...


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