WEST AFRICA’S PERSONAL CARE PRODUCT MANUFACTURERS, RETAILERS SHIFT TO MEET DEMAND FOR NATURAL LOOK
January 1st, 2020
Brands delivering natural skin care, hair and colour cosmetics items are responding to the growing sophistication of consumers in West Africa who are increasingly looking to purchase natural products. Businesses in the region’s beauty sector say quality levels are improving, with manufacturing executives telling Soap Perfumery & Cosmetics (SPC) at the Beauty West Africa Conference, in Lagos, on November 18-20 (2019), that local products are improving, with aromas and textures becoming more sophisticated, and products being delivered in increasingly ...
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