WELLNESS CONFECTIONERY PRODUCTS GROW PRESENCE AS CONSUMERS BECOME MORE HEALTH CONSCIOUS
February 1st, 2019
While the confectionery industry is traditionally associated with high sugar levels and unhealthy indulgence, market research indicates that efforts to also appeal to consumers with a growing interest in health and wellness trends are paying off. According to UK-based market researcher GlobalData, in 2016 alone USD3.7 billion worth of confectionery with functional or fortified attributes was sold globally. Leading the trend was Latin America, where more than 29.8% of confectionery was positioned as functional/fortified.
New ranges of confectionery worldwide are ...
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