WAVE OF PROTECTIONISM WARPS COSMETICS TRADE IN NORTH AFRICA

PROTECTIONISM and currency problems are posing challenges for north Africa’s beauty and personal care market, often forcing consumers to change their purchasing behaviour and turn to locally manufactured products, when they are available. In Egypt, the region’s most populous country, the fall in value of the local currency, the Egyptian pound, against the Euro, has helped increase the price of imported products. For instance, EUR1 bought EGP19.06 last April 6 (2017) and EGP21.77 on March 27. The introduction of higher custom duties on cosmetics has also ...


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