WALMART – VINCOR DEAL
May 1st, 2004
BY MONICA DOBIEVINCOR International, Canada's largest winery, has recently formed a partnership with north-American retail goliath Wal-Mart to sell its wines in its megastores. Three of Vincor's own-brand wine boutiques (called Wine Rack) have appeared in Wal-Mart outlets in Ontario cities selling popular Canadian wine lines such as Jackson-Triggs and Inniskillin. However, Wal-Mart's tradition of slashing prices will not be permitted under Ontario Liquor laws, which enforces tight pricing restrictions, including a minimum set prices. The in-store shops will stock ...
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