VW INVESTS IN DESIGN AFTER LOSING MARKET SHARE IN BRAZIL
March 9th, 2015
Volkswagen Brazil’s new EUR200 million from the European Investment Bank (EIB) may not be enough to help the German automaker recover its long-standing position in Latin America’s largest market, a senior auto expert has warned. VW’s Brazil market share dropped from 22% in 2004 to 17% last year, which puts them behind leaders Fiat and in a struggle with Chevrolet to keep the second position in South America’s key market, according to Brazil’s automotive industry association - Associação Nacional dos Fabricantes de Veículos Automotores (ANFAVEA).In a ...
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