VODKA STILL LEADS THE WAY FOR RUSSIAN QUALITY DRINKS EXPORTS
May 1st, 2010
BY JOHN PAGNI
Russia has a strong drinks sector, for spirits, beer and juices, especially. Alcoholic beverage makers are having to deal with flat sales on the domestic market and a government determined to reduce alcohol consumption, forcing quality producers to look for export sales to boost profits. With a new alcohol tax and minimum price, the cheapest 0.5 litre bottle of vodka is now set at RUB89 (around USD$3), deterring low income spirits sales.
Beer production and consumption has been less targeted by the state in the past - because of its lower alcohol ...
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