VIRTUAL WORLD OFFERS FLEET MANAGERS FRESH WAY TO ASSESS NEW CAR MODELS
March 1st, 2008
BY KEITH NUTHALL
AN INTERACTIVE virtual world on the Internet is offering fleet managers new ways of assessing new car models before they make purchasing decisions. Toyota, Nissan, Peugeot, Renault, BMW, Pontiac, Citroën, Mercedes and Mazda have all set up virtual showrooms on the Second Life system. Developed by San Francisco-based Linden Research Inc., it enables its users to interact with each other through virtual personal representations called 'avatars', which can teleport around the system. Fleet managers can use the system to check the look and image of ...
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