VIRGIN – SINGAPORE
September 1st, 2002
BY MARK ROWE
VIRGIN Management (Asia) Ltd, the Asian arm of Richard Branson's empire, is to expand its Virgin Vie cosmetics in Singapore, going head to head in south-east Asia with Estee Lauder, L'Oreal, and Shiseido, Japan's largest cosmetics company. Branson also plans to spend a further US$2billion expanding his cosmetic and beverage businesses across the Asia-Pacific region.
VIRGIN Management (Asia) Ltd, the Asian arm of Richard Branson's empire, is to expand its Virgin Vie cosmetics in Singapore, going head to head in south-east Asia with Estee Lauder, L'Oreal, and Shiseido, Japan's largest cosmetics company. Branson also plans to spend a further US$2billion expanding his cosmetic and beverage businesses across the Asia-Pacific region.
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