VIETNAM’S LUXURY COSMETICS INDUSTRY IS GETTING ITS SLOW – BUT STEADY – START

BY KARRYN MILLER VIETNAM's cosmetics industry is almost unrecognisable now compared to 10 years ago: back then, prestigious Western beauty products were nowhere to be found on Vietnam retailers' shelves, and it was South Korean cosmetics products that were considered luxurious in the communist country's market. Flash forward to the present, and Vietnam's cosmetics industry is now currently scrambling to make up for lost time with retailers and consumers showing increased demand for Western luxury cosmetics. "Years ago, Korean cosmetic brands were dominant ...


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