VIETNAM: NEW MARKET FOR WESTERN LUXURY CLOTHING BRANDS

BY KARRYN MILLER ON first impressions Hanoi and Ho Chi Minh City, Vietnam's two largest metropolises, seem a far cry from the fashion capitals of the world. Their wide boulevards overflow with heavy traffic and are mostly lined with small family-owned stores and restaurants, rather than well-known brands. But there is a murmuring of demand for luxury in these growing cities and foreign brands are quickly opening shops catering to these needs. In April 2010 the Vincom Centre a privately-owned shopping mall opened in district one of southern Vietnam's Ho Chi Minh ...


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