VIETNAM: MEAT ON FAST FOOD TRACK TO GROWTH
September 1st, 2012
BY HELEN CLARK, IN HANOI
21 SEPTEMBER, 2012
A FASHION for eating in branded fast food outlets such as America's KFC is helping to drive increased meat consumption in Vietnam, where pork remains king but chicken dominates menus in quick-meals chains.
Per capita daily consumption of meat had risen from 51g in 2000 to 84g in 2010, the country's National Institute of Nutrition reported recently.
Rapid economic growth and a rising urban middle class have enticed foreign chains in recent years. Market leader KFC, in-country since 1997, opened in Hanoi in 2006, now ...
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