VF ASIA BOSS IS RELIEVED AT COTTON PRICE FALL
July 1st, 2011
BY MARK GODFREY
COTTON prices have eased in 2011, lifting the price pressure on major brands, according to VF Asia Pacific president Aidan O'Meara. The Hong Kong-based executive, who oversees 30 brands in the region, says it was the first time in 19 years at VF that he had seen inflation of production costs. "Costs had always been on a downward slope."
This has been a key problem for emerging market industries built on cost efficiencies: China's textiles makers were last year been hit with per-tonne cotton prices climbing from USD2,000 to more than ...
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