VENEZUELA COSMETICS SECTOR HIT BY SUPPLY CRUNCH
July 1st, 2013
Venezuela's cosmetic craze is renowned throughout the region. A beauty culture exists that – besides boosting sales – has produced six Miss Universe winners, six Miss World winners, six Miss Internationals and one Miss Earth. But despite the extra attention given to personal care in this Andean nation, residents have recently been hard pressed to find the most basic of necessities, such as soap and shampoo.Margarita Chinea Méndez, brand manager at Vargas C.A., a major Venezuelan personal care producer, which makes a wide variety of products, ranging from lip ...
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