VARIED COLOUR ON WINE BOTTLES APPEALS TO CONSUMERS – 150 words 5/10
September 1st, 2009
BY MONICA DOBIE
WINE bottle labels that contain colour and hue combinations, such as brown, yellow, black and green, on rectangular and hexagonal patterns are most appealing to consumers according to new research published by the American Association of Wine Economists.
An experimental study conducted at the Autonomous University of Barcelona, Spain, by Luiz de Mello and Ricardo Pires Gonçalves de Borobia indicates it is combinations of colours and shapes rather than any particular colour that are most attractive to wine customers.
"...The now well-studied ...
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