VAPE COMPANIES INNOVATE TO SURVIVE IN UNCERTAIN MARKETS
September 12th, 2022
Major vaping players are investing in innovative solutions to offer healthier, more pleasant, and more eco-friendly products, trying to reshape a segment facing a growing number of restrictive laws worldwide.
According to the Dublin-based market researcher Research and Markets, “the global e-cigarette market reached a value of USD20.4 billion in 2021” and should reach USD30 billion by 2027 (1).
“Everybody is now trying to find a way to heat the liquid without changing the interior of the cartridge” to offer healthier and greener products, Ray Story, ...
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