USA SATELLITE RADIO SPIRIT ADVERTISEMENTS
November 1st, 2005
BY MONICA DOBIE
SPIRITS companies have taken another step towards advertising on US broadcast media, with Diageo securing a deal to broadcast a wave of ads for Tanqueray Gin via the comparatively unregulated world of satellite radio. The campaign features a 2.5 minute hip-hop song titled "Get Your Ice On," and will run on Sirius Satellite Radio stations in the US and Canada. The aim is to advertise their products to the much sought after young audience market segment.
SPIRITS companies have taken another step towards advertising on US broadcast media, with Diageo securing a deal to broadcast a wave of ads for Tanqueray Gin via the comparatively unregulated world of satellite radio. The campaign features a 2.5 minute hip-hop song titled "Get Your Ice On," and will run on Sirius Satellite Radio stations in the US and Canada. The aim is to advertise their products to the much sought after young audience market segment.
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