USA MALT ADS REPORT
September 1st, 2003
BY PHILIP FINE
INTERNATIONAL drinks companies that market flavoured malt beverages (FMB) have ceased overtly targeting underage American consumers, according to a recently released federal government report that praises the efforts of nine major producers for having improved the placement of their advertisements.
The report, issued by the USA's Federal Trade Commission (FTC), is a follow-up to its 1999 Alcohol Report to Congress. That report had criticised malt beverage companies producing brands combining characteristics of beer and distilled spirits, for ...
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