US SPIRITS ADS
February 1st, 2004
BY MONICA DOBIEAMERICAN spirit producers are toning their marketing muscles these days because of the broader scope for advertising they have enjoyed since the end of a prohibition-hangover induced 50-year self-imposed ban on electronic media advertising.It has only been since 1996 - when this Seagram defied this moratorium - that distillers have been able to realise this advertising potential. It has been a restricted experiment though, because the country's national networks NBC, ABC, CBS and Fox have so far refused to air ads for spirits.That said, the last ...
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