US GOLF CLOTHING CHAIN FAILS TO SECURE EU TRADEMARK RIGHTS

BY KEITH NUTHALLA MAJOR American golf clothing chain has failed to secure European Union (EU)-wide trademark rights to its name, because European Court of Justice (ECJ) judges found it insufficiently distinctive. Golf USA Inc franchises more than 100 golf clothing and equipment stores in 32 US states and 11 other countries: Belgium, Canada, Chile, the Czech Republic, Hungary, Ireland, South Korea, Mexico, Spain and Sweden. However, when it asked the EU's Office for Harmonisation in the Internal Market (Trade Marks and Designs) - OHIM to protect the mark 'Golf ...


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