US FROZEN FOODS
June 1st, 2003
BY PHILIP FINE
DEMOGRAPHICS are changing the contents of supermarket freezers in the US. 'Ethnic' frozen food sales reached US$2.2 billion in 2001, according to the American Frozen Food Institute. The biggest growth has been Mexican, which grew 20.6 percent to US$488 million, followed by Asian, which include Chinese, Thai and Indian, up 12.3 percent, totalling US$463 million. That said, Italian is still the most popular ethnically-based frozen food in the US, with sales, totalling US$1.28 billion in 2001, up 6.1 percent from 2000. By 2010, the Hispanic-American ...
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