US TO FORMULATE SEPARATE INTERNATIONAL MARKETING STRATEGY FOR PORK
September 1st, 2014
THE UNITED States is trying to come up with a tailor-made international marketing strategy to tap a bigger share of pork sales, now growing at an estimated 12% between 2013- 2018 globally, the country’s National Pork Board (NPB) vice president for strategic communication Kevin Waetke said.“We need to leverage this momentum. Opportunities must be uncovered and strategic plans put in place to specifically market US pork on a worldwide basis,” Mr Waetke told globalmeatnews.com.This optimism comes at a tough time for the US pork sector, given the losses ...
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