US DIGITAL TEXTILE SECTOR EXPANDS AS FABRIC SIGNAGE SEGMENT GROWS
November 22nd, 2023
As US brands look for new ways to communicate quality and integrate sustainability into their business, their attention is increasingly shifting to digitally printed fabric signage. Part of this growth is fuelled by iconic global brands such as Apple (1) and Nike (2) opting for digitally printed backlit soft signage. Both American companies are known for their outstanding in-store visuals and outdoor advertising.
The fact that major brands have stepped heavily into soft signage makes other brands want to mimic that and step into this area as well, ...
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