US DEODORANT MARKET IN GOOD SHAPE
June 1st, 2016
The US deodorant and antiperspirant market is in good shape, experiencing and projecting steady growth year after year in a largely saturated market where innovation is key to driving sales. Euromonitor International, the London-based market research firm, released a report in April 2016, which says the US deodorants market tends to grow “solidly” but “rarely dramatically”.
The global deodorants market is forecast to generate USD17.3 billion sales in 2020, according to a February 2015 report by US-based market research firm Global Industry Analysts ...
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