US BEEF SALES CONTINUE TO RISE IN JAPAN, BOOSTED BY CAMPAIGN PROMOTING LARGE CUTS
March 1st, 2018
Sales of US beef in Japan continue to rise, bolstered by a new campaign to promote one-pound (16oz) steaks, according to the US Meat Export Federation (USMEF).
While beef is typically served and sold in thin strips in Japan, to be eaten with chopsticks after being boiled in stock, stir-fried or cooked on a hot plate, sales of thick cut US beef have risen as Japanese consumers embrace the idea.
“We are seeing large volume increases in beef sales at the retail and food service accounts we work with [in Japan], especially the large national chains,” said Greg ...
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