UKRAINE OVERCOMES WAR AND POLITICAL STRIFE TO GROW PERSONAL CARE SECTOR
January 1st, 2018
THE UKRAINIAN market of personal care products is steadily growing, with a rise in sales and an ongoing economic recovery, according to marketing research firm Nielsen analyst Rostislav Stepanchuk. Last year (2017), the personal care product market grew by 26%, compared to 2016, with the estimated year-on-year growth amounting to Ukranian Hryvnia UAH10.2 billion (USD355 million) in value terms, and the growth could be even higher this year, predicted Nielsen analysts. In terms of market structure, about 90% of sales are of products from low and middle-priced ...
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