UKRAINE ENERGY DRINK
January 1st, 2003
BY PHILIP FINE
COCA-COLA is continuing the global rollout of its energy drink Burn, introducing the product in Ukraine. The drink has been targeted to clubbers, athletes and even dozy workers but the main distribution point in Ukraine is the local discos. "Now we are just building distribution, so it is too early to evaluate any progress. Some activation plans will be implemented later in spring if we see the results, " says Igor Kirilyuk, Public Affairs and Communications Manager, Coca-Cola Ukraine, who adds that the developed energy drinks segment in ...
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