UK TYRE MAKERS PUSH FOR TYRE LEAFLETS AS WELL AS LABELS
April 1st, 2009
BY KEITH NUTHALL
THE BRITISH tyre industry is pushing for a planned European tyre labelling system to be amended so that useful point-of-sale information about safety and noise is made available in showrooms. The problem with the current proposals approved by the European Parliament last week (22-04) is it focuses on labelling, said John Dorken, the chief executive of the British Tyre Manufacturers Association. And that's a problem when tyres are usually sold from a rack, far from consumers' eyes: "You have to have information at the point of sale so it's ...
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