UK BRANDS PUSH FOR EU ACTION ON PARASITIC COPYING
June 1st, 2013
The European Commission may act soon to help brand owners in their fight against parasitic copying but there are big hurdles in its path and it may be some years before any progress is seen in the UK, in particular, where retailers seem to have the upper hand. Alan Osborn reports. THE RISE of parasitic copying in European Union (EU) countries has landed the European Commission with a serious headache. This stems largely from the nature of the practice, which exploits consumer confusion through the marketing of look-alike products - for example, goods where ...
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