UAE FRAGRANCE MARKET DIVERTS TO THE NICHE AND EXCLUSIVE
March 1st, 2016
THE UNITED Arab Emirates’ (UAE) fragrance retail market (unisex and those targeted at female and male consumers) experienced healthy growth in 2015 compared to 2014, increasing 8% in value terms to reach Emirati Dirham AED2.23 billion (USD607.2 million), according to market researchers Euromonitor International.
UAE sales of fragrances targeted specifically at women were estimated at around USD193 million in retail value in 2015, and USD200 million in 2016, according to Euromonitor. The UAE and the Gulf is unusual in that perfumes are more likely to be unisex ...
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