TSINGTAO BEER INTRODUCES PREMIUM DRAFT BEER
September 1st, 2010
BY WANG FANGQING
CHINA'S leading brewer Tsingtao has launched a premium beer - Yi Pin, telling just-drinks that it will be trialled in China's domestic market. "It will be only available in high-end restaurants," said a Qingdao-based spokesperson, targeting urban elites. Yan Xu, global marketing head added at a launch ceremony in Shanghai that Tsingtao is shifting focus from the mass market to China's lucrative premium market - long dominated by foreign brands with middle-market positioning elsewhere, such as Corona and Carlsberg. Made from Czech hops ...
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