TRADITIONAL CHINESE PERSONAL CARE PRODUCTS GET NEW LEASE OF LIFE ONLINE
January 1st, 2013
TRADITIONAL Chinese personal care product brands might be struggling in the offline market, but they are making their return in the virtual world, thanks to China’s booming e-commerce. At Taobao, China’s largest online shopping site, historic Chinese brands, such as Hangzhou-based Kong Feng Chun (since 1862) and Yangzhou-based Xie Fu Chun (since 1830), are gaining tremendous fans, selling skin care products, hair care products and color cosmetics. One of the bestselling is the classic pearl cream from Zhangzhou, Fujian province-based Pien Tze Huang ...
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