TRADEMARK BATTLE OF ‘MONTEBELLOS’ WON BY CARIBBEAN RUM MAKERS

BY KEITH NUTHALL IN a battle between two drinks companies with the same name, a Guadeloupe rum-maker has won the right to trademark its moniker - Montebello - fighting off a challenge from a namesake Spanish wine company. The European Court of Justice Court of First Instance has ruled Montebello, of Petit-Bourg, on the French Caribbean island, has European Union trademark rights, dismissing arguments that consumers could be confused with wines sold by challenger Bodegas Montebello, of Montilla, Spain. It had secured Spanish trademark rights to the name ...


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