TOYOTA WORKS HARD TO DESIGN MID-MARKET CAR FOR INDIA’S SPECIAL CONDITIONS
December 1st, 2010
BY RAGHAVENDRA VERMA
ATTEMPTING to symbolize the Indian essence of Toyota's latest sedan made for India's burgeoning auto market, a Japanese dancer performed classical Indian dance at a special launch concert in the IT hub of Bangalore. The Japanese auto giant will be hoping that the 'Etios' will marry high tech and Indian consumer preferences, as a culmination of a four-year-long development process that cost US dollars USD700 million and involved more than 2,000 engineers.
"We have thoroughly studied the [Indian] environment, road conditions and the ...
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