TOP INDIAN MEAT EXECUTIVE SAYS ‘BRAND INDIA’ MEAT NEEDS BETTER PRODUCTION INTEGRATION
June 1st, 2012
BY MINI PANT ZACHARIAH, IN MUMBAI
The Indian government's proposal for creating a Brand India to promote domestically-produced meat and meat products could fail if the links between livestock producers and processors are not strengthened, a senior Indian meat industry executive has warned. Sushil Sawant, assistant vice president, Godrej Tyson Foods Ltd told just-food today: "Unless there is backward integration in the industry and cost control, we cannot compete in international market. We are reaching there in poultry integration but in cattle rearing we ...
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